The international edition · English
The New Book of Perseverance
A practical method for the people who do not get to quit — executives, sales teams, athletes and educators. Written by Alejandro Pinate, MBA and keynote speaker on perseverance. Foreword by Fernando Botella.
- 15+ years coaching perseverance
- 200+ organizations across Spain
- Available worldwide on Amazon
- Paperback & hardcover
Spanish reader? Visit the Persistilina edition.
About the author
Alejandro Pinate is a Venezuelan-born, Spain-based keynote speaker on perseverance. MBA from Fundesem, 15+ years training executive teams, sales forces, professional athletes and educators across 200+ organizations. The PERSISTILINA methodology is built on field work, not slogans.
What's inside the book
The PERSISTILINA framework distilled into six working pillars. Each chapter ends with a concrete drill teams can run on Monday morning.
Purpose
Anchor performance to a meaning bigger than the next quarter.
Endurance
Train the nervous system to stay in the game under sustained pressure.
Reset
Bounce back from rejection, error and burnout in hours, not weeks.
Self-talk
Replace the inner saboteur with a coach voice that survives bad days.
Identity
Build a 'who I am' that does not collapse when results swing.
Systems
Daily habits and rituals that protect motivation when willpower fails.
Who this book is for
Executives & founders
Leaders managing through restructurings, M&A and post-crisis recovery.
Sales teams
Quota carriers who need to recover hunger after a brutal quarter.
High-performance athletes
Players and coaching staff working pressure, locker rooms and bad streaks.
Educators & schools
Teachers facing a generation wired for instant gratification.
Hispanic professionals abroad
Spanish-speaking communities in Miami, NYC, LA, San Francisco, Orlando and London.
Foreword
The prologue is signed by Fernando Botella
Former CEO and current CEO of Think&Action, author of Crearte and one of the most respected voices in Spanish-speaking corporate thinking, Fernando Botella wrote the foreword to this edition.
The book, in detail
Frequently asked questions
Where can I buy The New Book of Perseverance?
On Amazon (paperback and hardcover). The international edition ships across the EU, UK and US via Amazon's global network.
Does Alejandro deliver keynotes in English?
Yes. Alejandro Pinate speaks professional English (B2+) and delivers keynotes in English for international corporate audiences across EMEA and the US.
Which cities do you typically travel to?
We focus on Spanish-speaking hubs in the US — Miami, Orlando, Los Angeles, New York, San Francisco — and London for EMEA. We also serve hybrid and virtual formats globally.
Can companies order copies in bulk for teams?
Yes. We arrange bulk corporate orders (signed copies optional) and pair them with keynote engagements or workshops.
Is there a Spanish edition?
Yes — the original is published as 'Persistilina' in Spanish. See the Spanish edition page for full details.
Get the book today
Paperback and hardcover. Worldwide shipping via Amazon.
Spanish edition: Persistilina